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Hi, I'm Erica

tangled rope

I use research and design to unveil & resolve messy human and service problems behind digital experiences.

In fishing, a “rat nest” happens when the line on your reel tangles unexpectedly, creating a giant mess you have to fix before you can continue fishing. We see rat nests in digital experiences all the time. They slow us down, and it’s hard to track the source of the problem. I’m your person if you need an architect to unravel the rat nest of your user experience. I’ve always loved untangling scary looking knots.

  • Information architecture

  • Interaction design

  • Service design

  • Qualitative user research


Updated case studies coming soon!

I’m excited to share with you what I’ve been working on - interaction models, customer journey research, OOUX, and more. Check out my previous work in the meantime. It’s a nice time capsule of where I’ve been as a UX practitioner.

Blasts from my past